You’re Really Cooking When You’re Cooking With Seven-up!, by The Seven-Up Co.

Produced by: Stephen Hutcheson, Lisa Corcoran and the Online Distributed Proofreading Team at https://www.pgdp.net

Seven-Up can be an exciting new ingredient for those housewives who are always alert for ways to put “something extra” into their favorite recipes. The crystal-clear, lively flavor of 7-Up will take on a new dimension when you do what mealmakers all over the country are doing ... using 7-Up in recipes for pie crusts, cakes, meat preparation, salads, desserts, gravies, sauces, and punches.

Your family and guests will quickly notice the sparkling new flavor, the subtle tang, and the light airiness that 7-Up adds to your favorite dishes.

Baste your Roasts with 7-Up!

One of the most popular kitchen uses for 7-Up is that of a tangy baste for meats and fowl. Seven-Up helps to highlight the natural flavor of the meat.

with BEEF or PORK!

Place your roast in the roaster with lid off until meat is oven-brown. Use only enough water in roaster to prevent sticking. When ready for additional liquid, add 7-Up as required, basting at frequent intervals.

with LAMB!

Start your roast or shoulder of lamb with about ¾ cup of water to create enough steam to last until the meat heats through evenly. Then baste with two or three (7-oz.) bottles of 7-Up, the number depending on the size of the roast.

with TURKEY!

Place turkey in roaster with one cup of water (for steaming). After turkey heats through, baste with three or four (7-oz.) bottles of 7-Up, depending on size of bird.

with WILD DUCK!

You can get the best out of any wild fowl or game by basting it with 7-Up. Seven-Up takes away any “gamey” taste and still preserves the natural flavor.

For that Special “Party Touch”!

7-UP BRONCOS

Combine dry ingredients. Add 7-Up and mix with an egg-beater for 2 minutes. Dip wieners into batter, then fry in deep fat at 350° for 2 to 3 minutes. Insert skewers and serve warm with chilled 7-Up.

7-UP GLAZED HAM

Bake ham in oven at 325° ... 20 minutes per pound. One hour before finished, remove skin and fat and score top of ham in 1½″ squares. Insert whole clove in each square. Mix one cup brown sugar and one tablespoon prepared mustard. Sprinkle and rub into ham. Baste with ½ cup 7-Up. Baste again with 7-Up each 15 minutes until finished.

Make Fish a Company Dish!

Here’s an exciting new “catch” for housewives ... 7-Up as a baste for your favorite fillet. This recipe will tell you how ... your guests will love it!

7-UP FISH FILLETS

Thaw frozen fish just enough to separate. Place fillets on greased broiler pan, 3 inches from heat. Combine 7-Up and butter; pour half over fish. Sprinkle fish with salt, paprika. Broil 5 minutes. Pour remaining sauce over fish. Place asparagus in 4 stacks on broiler pan; brush with butter and top with strips of pimiento.

Broil 3-6 minutes longer until fish flake easily and are golden brown. Makes four servings.

TARTARE SAUCE

Special Hints...

In broiling, basting, or pan-frying any fresh or frozen fish, use a bottle of 7-Up. See how 7-Up adds a pleasant lemon flavor and helps to eliminate unpleasant cooking odors.

Here’s a Family Favorite!

7-UP BAKED BEANS

Next morning, drain water; add 7-Up, tomatoes, bacon, salt, pepper, cover and simmer 1 hour. Add onion, green pepper, celery, tomato sauce, molasses, sugar, catsup, mustard, Worcestershire sauce, vinegar, cover and simmer another hour. Then add mushrooms and turn into baking dish. Bake covered in slow oven (250° F.) for 3 or 4 hours. Remove cover and bake 1 hour longer.

With Popular Packaged Mixes!

Add lightness and airiness by using 7-Up as the liquid ingredient in any of the many popular “mixes” on the market today. Just add 7-Up in the amount of liquid called for in the recipe on the box. You will also find 7-Up a welcome ingredient for your own pastry recipes.

7-UP PANCAKES

Pancakes, wheatcakes, hotcakes ... call them what you will ... your family has a new treat in store when you make them with 7-Up.

Beat egg well, add melted shortening, add 3 oz. of 7-Up, stir in buttermilk pancake mix, add balance of 7-Up. Makes 8 pancakes.

7-UP ANGEL FOOD CAKE

Never before have you had a cake so light, so airy, so high, and with such a delightful new flavor.

Just follow the directions on the package of prepared angel food cake mix. Moisten the egg whites with the same quantity of 7-Up as your recipe calls for water. Do not chill the 7-Up, use it at room temperature.

7-UP GINGERBREAD

Follow the directions for making gingerbread—but, instead of adding the amount of liquid called for in the recipe, add that amount of 7-Up. It will be the most delicious gingerbread that you have ever tasted ... and the 7-Up will do much to mellow the spices.

For Dad’s “Backyard Barbecue”

7-UP BARBECUE SAUCE

Give your barbecue sauces an additional tang by using 7-Up as the liquid. Use the proved taste-tempter given below—or if you prefer, add 7-Up to your own special recipe.

Special Hint ... Here’s how to bring out the flavor of your favorite barbecue meat—ribs, steak, roast, or chicken. Each time the meat is turned, baste liberally with 7-Up. It provides a special taste treat—and helps to tenderize the meat. Use 7-Up barbecue sauce as desired, when basting.

Add “Punch” to your Party!

7-UP SHERBET PUNCH

(Raspberry, pineapple, lemon, lime, orange or cranberry sherbet can 6 used. Try using one qt. lemon sherbet with one qt. of any other flavor.)

Put the two quarts of sherbet in a punch bowl and let stand at room temperature. Just before serving, when the sherbet is mushy, add the 24 bottles of chilled 7-Up and stir several times. Makes 50 generous servings.

7-UP FRUIT PUNCH

This unusual punch will add delightful color to your serving table. It’s wonderful for serving big crowds ... like open house parties, weddings, and church socials.

Combine fruit juices, sugar, and mint leaves; chill thoroughly. Just before serving add 7-Up and strawberries. Pour over large cake of ice in punch bowl. Float thin slices of lemon or lime. Serves 60 cups.

This is Simply Delicious!

7-UP DATE NUT LOAF

This one is simply delicious—and as simple as it is delicious. You’ll find that the subtle 7-Up lemon-and-lime flavor adds to the taste appeal of the loaf and, at the same time, brings a lightness to this usually heavy but delectable dessert. You can serve it with a whipped cream.

Start your Meal with These!

Here are some of the ways to give favorite fruit and vegetable juices a special zip with chilled, sparkling 7-Up.

7-UP and GRAPE JUICE

7-UP TOMATO COCKTAIL

Add ½ teaspoon celery salt to one 14-ounce can of tomato juice. Chill thoroughly. Just before serving combine two 7-oz. bottles of chilled 7-Up with the tomato juice.

7-UP and PINEAPPLE JUICE

7-UP MELON BALLS

Melon and cantaloupe balls that have been marinated in 7-Up are delicious meal starters.

Special Hints...

Use 7-Up for diluting your favorite frozen fruit juice. Add one can of water to the frozen juice concentrate ... then follow directions on can and add sufficient 7-Up to make up the total added liquid.

When it’s hard to get youngsters to drink orange juice, try them on orange juice reconstituted with 7-Up.

Easy-to-make Desserts!

7-UP EMERALD ISLE FLUFF

Melt marshmallows with ⅓ cup evaporated milk over hot water. Stir to blend. Cool; add 7-Up and ½ cup coconut; chill until thick. Whip evaporated milk; fold in marshmallow mixture. Tint pale green with food coloring. Pour into wafer crust. Top with ½ cup toasted coconut. Chill until set (3 to 4 hours). Serves 9.

WAFER CRUST

For those Summery Salad Days

7-UP in GELATIN

7-UP SALAD DRESSING

Combine thoroughly the dry ingredients in the top of a double boiler. Stir in eggs. Blend in the vinegar, then the 7-Up. Cook over boiling water until thick, stirring constantly. Chill. If desired, some whipped cream may be folded in just before serving.

7-UP CHEESE ASPIC

Seven-Up can be used in any cheese salad. You’ll have guests asking you for this special recipe.

Dissolve gelatin in hot water. Add chilled 7-Up and onion. Chill until slightly thickened. Fold in remaining ingredients. Turn into one-quart mold; chill until firm. Unmold. Serve on crisp lettuce. Garnish with tomato wedges and cheese cubes. 6 servings.

A Supper-time hit!

7-UP CHEESE-FILLED PANCAKES

Combine beaten eggs and 7-Up. Add to pancake ready-mix all at once and stir lightly. Fold in melted butter. Pour ¾ to 1 cup of batter into a greased griddle. Bake slowly until golden brown on underneath side (about 3 minutes). Turn and bake on other side. Place on baking sheet in moderate oven (350°) to keep warm until all the pancakes are baked. Now fill each pancake with a generous amount of creamy cottage cheese, then roll, sprinkle with confectioners’ sugar, and top with strawberry preserves.

New Ways for Old Favorites!

7-UP BAKED SWEET POTATOES

Still hunting for a way to entice the kids into eating sweet potatoes? Tell ’em you make ’em with 7-Up! And, you can—just follow this easy recipe.

Cook sweet potatoes, or yams, whole (in jackets) in boiling salt water about 20 minutes. Remove from water, cool slightly and remove skins; cut into halves. In a heavy skillet, combine brown sugar, 7-Up, salt, butter or margarine, and a dash of cinnamon or nutmeg. Boil together 5 minutes. Then add sweet potatoes, place in oven and simmer gently for about 20 minutes, basting occasionally.

7-UP SPICED CRANBERRY SAUCE

Let the subtle lemon-lime goodness of 7-Up give a special flavor-bouquet to your cranberry sauce.

Boil all ingredients, except cranberries, in a saucepan for 5 minutes. Add cranberries and cook uncovered very gently (without stirring) until they are thick and clear. Skim, then pour into one large—or several individual—molds which have been rinsed in cold water. Chill until firm. Unmold to serve. Serves 10.

Note If you prefer a liquid sauce, cook the cranberries for 3-5 minutes until the skins pop, then chill and serve the sauce.

For the Holidays!

7-UP HOLIDAY PUNCH

Put semi-soft ice cream in punch bowl. Add milk and 7-Up. Stir until ice cream floats in small pieces throughout. Garnish with maraschino cherries and mint leaves, if desired. Serves 12.

7-UP HOLIDAY SALAD

Boil cranberries in ½ cup cold water; then sieve. Add sugar and heat to dissolve sugar; then cool. Dissolve gelatin in hot water; cool slightly and add 7-Up; then chill. When partly thickened, add cranberry mixture, salt, apples, celery, and nuts. Chill until firm; serve on lettuce with mayonnaise.

Makes Pastries Taste Better!

7-UP CAKE

Make a cake with contents of package mix using 7-Up instead of the liquid in the recipe! White, yellow, spice, chocolate-malt ... all flavors. You’ll be amazed at how light and airy your cake is.

7-UP ICING

Put all ingredients in the top of a double boiler over boiling water. Upper pan should not touch surface of water. Beat with rotary beater (hand or electric) until stiff enough to stand in peaks (about 5 minutes).

7-UP PIE CRUST

Measure flour and salt into bowl. Cut in shortening with a pastry blender or fork until particles are size of small peas. Add 7-Up gradually, a few drops at a time, tossing with a fork to distribute evenly. Press into ball; allow to rest 15 minutes. Roll out on a lightly floured surface into a circle ⅛″ thick. Fit into a 9″ pie plate. Trim ½″ from edge of pie plate. Fold this under and flute.

Prick pastry with a fork. Bake in a hot oven (425°) about 15 minutes. Cool and fill.

Special Hint ... If you prefer to use a prepared pie crust mix, add chilled 7-Up instead of water. The crust will be light and deliciously flaky.

Some Handy Hints!

When baking a fruit pie (apple, berry, peach, cherry, or pineapple) sprinkle four (4) tablespoons of 7-Up over the fruit filling before putting on the top crust. The lemon-lime piquancy of 7-Up brings out the flavor of the fruit; the added moisture assures a nice plump pie.

For a special party touch, prepare 7-Up “icebergs” for your punch bowl. Fill a refrigerator tray with 7-Up. Freeze to mush, then place a strip of cardboard in the tray to make two blocks. Freeze until hard. Then decorate blocks with lemon slices, cherries, or mint. Float 7-Up “icebergs” in the punch; the melting “icebergs” don’t dilute the punch.

Dried fruits are delicious when cooked in 7-Up. Combine one pound of dried fruits and two seven-ounce bottles of 7-Up in a sauce pan. Cover and simmer until tender. Add sugar if needed.

Add 7-Up to your meat gravies for a fresh and zesty flavor. The gravy will be clear and greaseless—it will not require thickening with flour unless so desired.

Give canned fruit cocktail a special “zip”. Drain the juices from the fruit cocktail, then add 7-Up.

Mix chilled 7-Up and cold milk in equal parts by pouring 7-Up gently into the milk. Do not stir. The addition of 7-Up gives the milk (white or chocolate) a new flavor appeal especially pleasing to children.

At Home ... Anywhere!

Seven-Up is at home anywhere! You can use it in cooking ... serve it at parties ... or enjoy it any time of day when you need a refreshing lift. And now, more and more women are serving 7-Up with food ... making it a part of mealtime and party menus.

So, bring a touch of “pure pleasure” to your meals. Make every meal a picnic ... serve your family and guests 7-Up. You can get it everywhere, you know ... drug stores ... restaurants ... drive-ins ... all across America.

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